How to Maximize Your Salesforce Investment – Data Unleashed

With a new year comes a new endeavor here at CapStorm. We are excited to announce the release of the Data Unleashed web series. This web series represents an anonymized conglomeration of ideas, lessons learned, and use cases accumulated by serving Salesforce customers over the past 12 years. If your organization uses Salesforce but struggles to maximize your investment's control, capability, and compliance, this web series was designed specifically for you!
Data Unleashed header for how to maximize your Salesforce data and increase its value

Providing this content and service to the Salesforce community is important to us here at CapStorm. We are grateful to participate and feel a sense of duty to help others solve some of the most common and complex challenges related to their Salesforce data. Join us on LinkedIn, Youtube, Twitter, or!

In this premiere episode, join Drew Niermann as he briefly summarizes his experience in the Salesforce ecosystem and how his time at CapStorm has enabled him to become a consultative problem-solver for many of Salesforce’s enterprise customers. One of the greatest challenges when working with business and technical resources is helping both groups understand problems and solutions in a way that makes sense to them and portrays the tangible benefits they can receive when implementing a solution.

The goal of the Data Unleashed web series is to help Salesforce’s customers identify what they might be able to do by unleashing the unrealized potential within their data! While software as a service (SaaS) is often the standard-bearer solution, we’ve found that many business leaders are choosing the self-hosted route as it allows them to maintain complete data autonomy.

By coupling SaaS and self-hosted (on-prem or cloud) solutions, businesses can maintain fine-grain control over their data while maximizing the capabilities of Salesforce data and metadata workloads.

Tune in each Tuesday for more episodes of Data Unleashed, and discover all the tips and tricks to help you get more value from your investment in Salesforce. Want to learn more? Our experts are here to help you achieve your data goals.

Video Transcription

Hey there, my name is Drew Niermann. And this is Data Unleashed, the video blog series dedicated to helping you get more out of your investment in Salesforce.

I wanted to tell you a little bit about myself before we get started with the meat of the content today. As I said, my name is Drew, I look after the go-to-market at CapStorm. I’ve been in the Salesforce ecosystem for about five years, and live in Florida, with my wife and four kids. 

I spend most of my working hours helping business stakeholders understand difficult Salesforce problems, consulting with them, suggesting solutions, and then explaining the outcomes to them in terms that they would use in everyday life, so it’s really just a technical idea to business stakeholder translation. 

Now, what we hope that you get from the Data Unleashed video blog series is a fresh perspective on what you could potentially be doing with your Salesforce data that you may not be doing today. And the goal of that, obviously, is to get more value out of your investment in Salesforce. 

So at Data Unleashed, we think this is really important. And here’s why we believe it matters. When you live and breathe in the Salesforce ecosystem, there’s this unconscious bias that many of us have, including myself; we just don’t realize it. And it’s the idea that in order to be modern with our business and digitally transform our enterprise, we must exclusively use SaaS applications and products. 

But we know that that’s not necessarily true. At CapStorm, we speak with C-suite technology executives from around the world in global 500 organizations every single day. And the recurring theme that we’re hearing from them each day is that for their most mission-critical, highly regulated, sensitive data elements – they plan to keep those data workloads on-prem or in their own self-hosted cloud infrastructure because they have autonomous control over the data at all times. 

If this interests you, I hope you consider tuning into our next episode of Data Unleashed because this is the kind of stuff that we’re going to talk about each day. Again, my name is Drew Niermann. And thank you so much for watching Data Unleashed.

Drew Niermann

Drew Niermann

Drew excels in presenting deeply technical ideas in a simple way. He supports 50 of CapStorm's top global accounts, helping each company to achieve their desired outcomes while also guiding a team of Enterprise Sales reps to identify and execute on each of their strategic pursuits.

About CapStorm

CapStorm is the most technologically advanced Salesforce data management platform on the market. Billions of records per day flow through CapStorm software, and our solutions are used in every industry from credit cards, telecom providers, insurance agencies, global banks and energy providers.

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