As Datto expanded, its data complexity grew with it. To create a complete view of the customer, the company needed to consolidate Salesforce CRM data with other enterprise systems. While Tableau was selected as the core analytics platform, native Salesforce reporting couldn’t support the scale, speed, or cross-platform integration Datto required. They needed a near real-time data pipeline to Snowflake that could flex with evolving data structures, and empower business users to access insights without bottlenecks.